Pureza is the favorite brand of Argentine people and leader in the market. In fact, it revolutionized the industry not only because of the product but also its packaging. Pureza is the only Ultra-Refined Flour, pioneer in Flour Fortification: iron, minerals, vitamins and folic acid have been added since it began being produced, before the national act was passed. Innovative, as it offers mixes and whole wheat flours. Pureza is the First and Only Flour with added Natural Yeast: it offers a wide range of products, including Flours and Mixes with added Natural Yeast to ensure optimum results in pizzas and home-made bread.